It would make sense for Apple to be working on a self-driving car, however. Numerous companies are racing to release a fully autonomous, self-driving car. Google’s been working on it publically for years. Numerous other big names, including Tesla, Uber, Lexus and Nissan also have active self-driving car projects.
Apple is working to reduce the cost of its prototype self driving cars in a bid to undercut key rivals, including Google, according to a fresh report.
Apple is also reportedly working on its own sensor tech as a plan B if the talks don’t pan out as, according to a source quoted by Reuters, “they’re not happy with most of what they see”.
We could get into all the engineering about the things that make the car go Vroom Vroom, but we all know you’re here because the car has the Apple logo and looks like a glass robot made love to a Danish coffee table.
Now, look closely above the oversized LED Apple logo on the grille. You might notice there’s
something special about the hood. Yes, you guessed it, that hood—and the entire car frame—is made out of Gorilla Glass, the same material you smudge every day and crack every other week on your iPhone screen. The glass frame comes in a wide range of different colors: black and rose gold.
Okay, it’s only two colors, but the range between those colors is so insane that it could only be Apple.
If you’re worried that a car frame made out of “damage-resistant” glass is a problem, just relax. As long as you use the car as we intended, the glass frame will suffice. However, if you plan on exposing the Apple Car to risks like weather elements and auto collisions, that’s a different story.
Since mishaps can happen—thanks entirely to the errors of our users—you may want to add another layer of safety. Ask yourself how many screen replacements you’ve needed for your iPhone. If it’s more than zero, we recommend you get an Apple Car Case.
There is no doubt that Apple has a team working on a car-related project, but as with many of Apple’s projects, the details are scarce. Here we have gathered everything there is to know about Apple’s car project – whether it’s a self-driving car, or just an automated driving software system. Read on to find out about what has been unofficially-dubbed the iCar, and what’s going on behind the steering wheel at Apple.
It’s clear that Apple has a number of projects going on behind the scenes, and at least one of them involves cars. The company – just like many other tech companies – is looking at how technology will find its way into the cars of the future. That doesn’t necessarily mean that Apple is building an actual car, but it does appear that the company is interested in the technology behind self-driving cars and other exciting developments in that space.
Automakers usually spend between five and seven years developing a car, which shows Apple’s aggressive and demanding goals for its team. Is Apple gearing up for a battle against GM, Tesla and others?
It’s unlikely we think, but back in 2015, the WSJ was that Apple had revised its original plan of a 2020 announcement and was instead aiming for a 2019 announcement.
That report claimed that Apple has designated the iCar internally as a “committed project” and was aiming for a 2019 release date after spending more than a year looking into the feasibility of an Apple-branded car.
Further reports suggest a 2021 launch for the autonomous vehicle project.
Guggenheim analyst Robert Cirha, in a research memo sent out to clients and seen by in March 2018, argued that Apple will “get all-in or all-out [of self-driving cars] over the next 2 years”, and adds that his firm is “thinking all-in, given the draw of technology disruption and sheer size of the potential market.