Deepfake videos are hyper realistic manipulated clips made with artificial intelligence or programs that have been designed to precisely counterfeit real human movements.
In a blog post after a Washington Post report, Facebook said it would start deleting clips that were edited, beyond clarity and quality, in a way that “is not apparent to an average person “and could confuse people.
The clips would be deleted if they were “the product of artificial intelligence or machine learning that combines, replaces or overlaps content in a video, making it authentic,” said the statement by the Facebook vice president. , Monika Bickert.
However, the statement added: “This policy does not extend to content that is a travesty or satire, or a video that has been edited only to omit or change the order of words.”
U.S. media has said the new guidelines will not cover videos like the 2019 viral clip, which was not untrue, of House of Representatives Speaker Nancy Pelosi, who appeared to be showing it in words .
Facebook also did not give any indication of the number of people assigned to identify and delete the offensive videos, but said that videos that did not follow their usual guidelines would be deleted and that these marked clips would be reviewed by third party fact-finding teams. : among them AFP.
The social media giant paid the news agency to check publications in 30 countries and 10 languages as part of a program that begins in December 2016 and includes more than 60 organizations.
Content labeled “bogus” is not always removed from news, but it is degraded so that fewer people see it, along with a warning that explains why the publication is misleading.