Video-sharing platform TikTok may launch a group messaging feature this year, people with knowledge of the discussions told Reuters, putting the Chinese-owned app in more direct competition with social media rivals such as Facebook.
Group messaging is part of owner ByteDance’s plan to develop TikTok into more of a “social interactions app”, one of the sources said. The feature has been part of the Chinese version of TikTok, Douyin, since 2019.
The sources declined to be identified as they were not authorised to speak to the media.
A group chat function would help TikTok keep users on the app longer. TikTok, which is particularly popular with teenagers and young adults, has also been expanding its livestreaming and e-commerce offerings and group chats would enable influencers to more easily connect with fans.
TikTok did not respond to a Reuters request for comment.
Hany Farid, a digital forensics expert who is on Tiktok’s US advisory council, said he had not been notified about group chats being launched in the United States, but added the platform would need to be ready to deal with dangers that would come with expanding into social messaging.
“If you are a site that is the size of a TikTok or a Facebook, even if it’s not encrypted, you still have to worry about how am I going to moderate this material and deal with the harms.”